Creating Buzz Around New Products – Seeds of Success Podcast (Ep. 88)

In Episode 88 of the Seeds of Success podcast, hosts Dottie San Martin and Orly Rivera dive into the importance of building excitement around new products before they officially launch. Orly opens sharing a relatable moment - spotting a new venue in a nearby city and feeling the thrill of discovery, only to realize it wasn’t open yet. That initial disappointment sparked a deeper conversation about how businesses can harness that anticipation and turn it into a powerful marketing tool.

Whether you're launching a brand-new entertainment center or upgrading an existing one, the key is to start promoting early. Customers need to know what’s coming, and they need to feel involved in the journey. Social media plays a central role in this strategy, offering a cost-effective way to tease new features, share behind-the-scenes updates, and build momentum.

But the excitement shouldn’t stop with customers. One of the most overlooked aspects of a successful launch is internal communication. We cannot stress enough how important it is to educate staff about new products or upgrades. Employees should be the first to know what’s coming, not the last. When staff are informed and enthusiastic, they become natural ambassadors, sharing their excitement with guests and enhancing the overall customer experience.

Dottie shares a common scenario: visiting a center where the staff are unaware of the new features available. That disconnect can dampen the customer’s enthusiasm and undermine the investment made in the upgrade. To avoid this, businesses should provide employees with brochures, product websites, and training materials so they can confidently promote what’s new.

QubicaAMF provides services and support to their customers, by offering comprehensive marketing kits for new product launches. These kits include press releases, promotional videos, social media guides, and design assets—all created to make it easier for centers to spread the word. Dottie and Orly, who help develop these kits themselves, speak from experience when they say the materials are high-quality and ready to use.

Conslusions:

Customers aren’t mind readers. If you’ve added something new to your center—even something as simple as a snack bar item - you need to talk about it. The goal is to create that “open, open, open” moment, where customers are so excited they’re practically waiting at the door. With the right communication strategy, both internally and externally, businesses can turn a simple upgrade into a major buzz-worthy event.

Listen to the full Podcast Episode "Creating Buzz Around New Products" – Seeds of Success Podcast (Ep. 88) here:

Seeds of Success Podcast

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