Highway66 Mini Bowling
Highway66 delivers real bowling excitement in a compact, customizable format that fits anywhere. It’s ideal for arcades, resorts, and mixed-use venues.
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Brian Rico - Highway66 Mini Bowling
HIGHWAY66 MINI BOWLING
Highway66 and Derby Lanes on the Fast Track to Success
Brian Rico
Derby Lanes - General Manager
Cheyenne, WY - USA
Recently recognized with the BCM Design Award for Best New Traditional Center, Derby Lanes is setting a new standard in entertainment by offering multiple unique bowling experiences - all under one roof. General Manager Brian Rico, a lifelong bowler, proudly shares how QubicaAMF’s innovative products such as Highway66 have transformed his business and elevated the guest experience.
The Challenge: Wanted: A Real Bowling Experience for Anyone
Brian was searching for an attraction that could be played in short bursts or enjoyed for hours - something suitable for all skill levels. He needed a compact game that could fit near the entrance and appeal to a wide age range from grandparents to grandkids. He wanted something any skill level could play. Importantly, he wanted an easier experience with no rental shoes and heavy bowling balls that might deter casual players.
The Solution: A Small Footprint with Big Impact
Highway66 mini bowling drives interest and revenue as soon as guests walk in the door. It is the perfect fit for his space and his customers, giving bowlers of any age or ability a great experience.