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Recently recognized with the BCM Design Award for Best New Traditional Center, Derby Lanes is setting a new standard in entertainment by offering multiple unique bowling experiences - all under one roof. General Manager Brian Rico, a lifelong bowler, proudly shares how QubicaAMF’s innovative products have transformed his business and elevated the guest experience.
Whether you're expanding an existing center or launching a new concept, Derby Lanes exemplifies how QubicaAMF solutions can drive success in social entertainment.
The Challenge
Brian set out to create a one-of-a-kind guest experience, something entirely different from a traditional bowling alley. His goal was to introduce a fresh, distinctive atmosphere that would captivate visitors of all ages.
Brian shares that he wanted to be able to give every guest a bowling experience. He wanted a facility that caters to both the league and tournament bowler but also offers an alternative to traditional tenpin bowling. He also sought to create a vibrant party business.
The Solution
Brian highlights how Derby Lanes is a much-needed addition to Cheyenne, WY offering a unique bowling entertainment environment that has quickly become a customer favorite. With its dynamic atmosphere and engaging experiences, it’s bringing a fresh new energy to the local entertainment scene.
By offering a unique entertainment option, with three different types of bowling under one roof, tenpin, duckpin, and mini bowling he has successfully set his venue apart, attracting guests looking for an extraordinary place to play.