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BES NV + Neoverse Center Spotlight: Farmington Lanes
BES NV + Neoverse Center Spotlight: Farmington Lanes
Farmington Lanes, located in Farmington, Minnesota, offers guests 12 ten-pin bowling lanes, a full-service sports bar, and the ultimate entertainment experience with BES NV scoring and the Neoverse LED wall.
Family-owned since 1942, Farmington Lanes provides a place where families, friends, coworkers, and neighbors come together to celebrate, compete, and make lasting memories. From birthday parties to league nights and casual bowling, there's something at Farmington Lanes for everyone.
General Manager Dustin Kimmes shares the value they have experienced from BES NV and Neoverse at Farmington Lanes, along with feedback from staff and reactions from guests.
What is the overall value of having the Neoverse LED wall with BES NV scoring?
“Together, Neoverse and BES NV let us deliver a bowling experience that feels different every single visit. No two trips are the same, and that variety has added a ton of value. The dynamic environments, custom content, and immersive visuals create a fresh atmosphere every time guests walk in, and it’s helped drive repeat visits.”
Can you share any examples of how Neoverse or BES NV has brought in more guests and driven more revenue for your center?
“Neoverse has directly brought in more guests and revenue. After installing it at the end of October 2024, we had three full center rental events the following spring, and each group told us Neoverse was the reason they chose us. Being able to stream their end of season slideshow on the Neoverse wall was a huge selling point and gave them an experience they couldn’t get anywhere else.”
Has either product helped you be more successful in hosting events or parties at your center? How?
“Yes, both Neoverse and BES NV have absolutely helped us be more successful in hosting events and parties. We’re able to customize and tailor each event to make it feel unique, whether it’s a birthday, group outing, school celebration, or company party. The ability to personalize the environment, visuals, and content for each group has elevated the overall experience and made our events stand out.
“A great example is a graduation party we hosted. The parents didn’t want to spend time creating traditional picture boards, so they emailed us the images they wanted displayed. We created custom Neoverse masks for their event and uploaded everything ahead of time. With the playlist feature, we were able to set timed intervals, start it once, and let it run automatically throughout the party. It gave them a seamless, professional, and memorable experience without any extra work on their end.
“After sharing that capability on Facebook, we booked two more graduation events the following month from families who saw what Neoverse could do and wanted the same experience. This kind of customization — whether for birthdays, group outings, school events, or company parties — has made our center stand out and significantly improved our event success.”
Do you have any other feedback about the benefits of having Neoverse and BES NV together in your center?
“Having both systems together creates a fully connected, immersive experience. Neoverse sets the tone the moment guests walk in, and BES NV lets them personalize how they play once they’re on the lanes. Together, they make the experience feel modern, interactive, and different every visit.
“They also make events stronger. We can build custom Neoverse masks, upload personalized content, and match BES NV environments to the event theme. Guests notice the difference right away, and everything feels more polished and intentional.
“Operationally, they complement each other. Neoverse handles the atmosphere, and BES NV enhances the lane level experience with features like On-Demand Ordering and customizable play styles. It’s smoother for staff and more engaging for guests.
“Overall, having both systems has elevated our center in a way guests notice immediately.”
(Shown above: Neoverse feature – Photo Pop)
Just focusing on the Neoverse LED video wall, what has been the reaction by guests?
“Guests are honestly blown away the second they walk in. The Neoverse content is always changing, so it grabs their attention right away and makes the place feel fresh every time. It creates that instant ‘wow, this is cool’ moment that sets the tone for their whole visit.”
Has Neoverse made a difference for your leagues, tournaments, or parties?
“Absolutely. Neoverse has made a noticeable difference across parties, leagues, tournaments, and school events. For parties, the interactive content like Birthday Candles and Monster Birthday make celebrations feel more immersive and fun.
“For our Betty Mohn Queen of the Hill Tournament, we created a custom Neoverse mask with past participants and Betty Mohn herself. It was a huge hit and added a personal, nostalgic touch that players really connected with.
“During high school matches, we use the Head to Head mask and put each school’s mascot above the façade. The teams love it and it adds energy and makes the matches feel more competitive and exciting.
“Overall, Neoverse has helped us deliver more engaging, customized experiences for every group we host.”
Just focusing on the BES NV scoring system, what has been the reaction or feedback by staff?
“Staff have really liked BES NV because it makes their day easier. The On-Demand Ordering is the feature we’re most excited about. It frees up staff time, cuts down on how often they have to run back and forth taking orders, and lets guests order at their own pace without losing any of their bowling time.
“And the ability for guests choosing bumpers right on the sign in screen has basically eliminated people coming up to ask how to turn bumpers on. It’s made shifts smoother and freed up time for actual guest service.”
What has been the biggest overall benefit to your center since installing BES NV?
“The biggest benefit has been delivering a more interactive and immersive experience for every guest. The On Demand Ordering has been a game changer, it now makes up about 40% of our open play food orders. It frees up staff to focus on making the guest experience seamless and gives customers more time to bowl instead of waiting in line to place orders.
“BES NV really puts the control in the guests’ hands with the BES NV Navigator. They can choose exactly how they want to play, and the interface feels modern and intuitive. It appeals to families, casual bowlers, and competitive players because it feels fresh and tech forward.”