News
Play Meter MARCH 2018
Play Meter MARCH 2018
QubicaAMF Transforms bowling, again
In this March 2018 Play Meter cover story, QubicaAMF co-founder and CEO Emanuele Govoni reflects on how bowling evolved from a traditional sport into a modern entertainment anchor, and how the industry is poised for its next leap. From Qubica’s founding in Bologna in 1993 with a simple but disruptive idea (“bowling as entertainment”), to the merger that created QubicaAMF and the company’s return to 100% private ownership, the article traces the strategic choices that shaped today’s global leader.
Looking ahead, Emanuele describes a future built on integrated, software-driven on-lane experiences—where light, sound, sensors, screens, and design work together as one ecosystem. The story spotlights HyperBowling as a key breakthrough: a bowling-meets-video-game experience designed to engage new audiences, increase repeat play, and help operators maximize the value of their lanes.