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Bowling Aktuell May 2018
Bowling Aktuell May 2018
The Next Breakthrough in Bowling
Bowling Aktuell explores how HyperBowling is reimagining the traditional game by blending the familiarity of bowling with the instant gratification and excitement of video games. While many people bowl only occasionally, a much larger share of the population identifies as “gamers”—creating a major opportunity to increase visits and attract younger audiences.
QubicaAMF's HyperBowling works on standard lanes using newly developed high-tech bumpers with integrated sensors and lighting. Players intentionally hit illuminated bumper targets to activate score multipliers, making the gameplay easy to understand, visually “wow,” and fun even for first-timers—while remaining challenging and unpredictable thanks to moving targets and changing multipliers.
QubicaAMF’s long-term innovation strategy, sustained R&D investment, and product-development partnerships—positions HyperBowling as a landmark step designed to broaden bowling’s appeal and boost center revenue by turning lanes into a true entertainment experience.